healthy ideas® shelf tag program

healthy ideas

Shopping for healthy foods? You’ve come to the right place.

Shelf tags with our Healthy Ideas® symbol meet strict FDA criteria, meaning they’re limited in:

  • total fat
  • saturated fat
  • cholesterol
  • sodium
  • sugar

Foods with our Healthy Ideas tag also provide at least 10% of the Daily Value for either protein, fiber, vitamin A, vitamin C, calcium or iron and have no artificial trans fat.

Our Healthy Ideas program was developed by George L. Blackburn, M.D., Ph.D., and a team of health care and nutrition professionals. They based this program on the FDA's requirements for "healthy" foods and the USDA's 2010 Dietary Guidelines for Americans, which contains science-based advice for promoting health and reducing the risk of disease through diet and activity.

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