press release

February 24, 2016

Contact:
Jamie Miller
(301) 341-8776
[email protected]

Giant Food introduces Nature’s Promise “Free from” products
Affordable organic and “Free from” choices in every aisle


Landover, Md. (February 24, 2016) – As part of its ongoing commitment to help its customers save money, save time and eat well, Giant Food of Landover is announcing the launch of Nature’s Promise “Free from” products. Since hitting shelves in 2004, Nature’s Promise products have been a familiar, affordable favorite of Giant’s customers, especially the USDA certified organic products. As part of a brand refresh, Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

“Customers continue to ask us for more organic and ‘Free from’ choices in our stores and Nature’s Promise is a brand they can trust to provide affordable organic and ‘Free from’ products,” said Juan De Paoli, Senior Vice President Own Brands, Ahold USA. “With this refresh, we continue to innovate within our Nature’s Promise brand bringing new solutions and more transparency to help our customers eat well and save money.”

Nature’s Promise “Free from” ingredients are clearly indicated on the product packaging and all Nature’s Promise “Free from” products are free from artificial ingredients, including artificial colors, flavors and preservatives. Nature’s Promise “Free from” household products are free from harsh chemicals, including ingredients like added artificial dyes and fragrances.

The more than 800 fresh, grocery, health and beauty and household Nature’s Promise products can be found only at Giant. New products continue to be introduced and exciting new Nature’s Promise products include all-purpose household cleaners, hand soaps, vitamins, baby food, spices, artisan breads, marinades and turkey bacon.

For more information on Giant’s Nature’s Promise products, visit www.giantfood.com

About Giant Food of Landover, Md.

p>Giant Food LLC is committed to helping its customers save time, save money and eat well. Headquartered in Landover, Md., Giant Food LLC operates 169 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 169 stores are 160 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 80 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2015, Giant’s monetary and in-kind contributions exceeded $13.9 million. For more information on Giant, visit www.giantfood.com