Press Release

September 23, 2016

Queen Latifah launches exclusive floral collection
at Ahold USA retail divisions

The Queen Collection features a unique variety of signature bouquets and plants, designed by Queen Latifah

Carlisle, Pennsylvania, United States – Ahold USA today announced an exclusive partnership with
award-winning actress, singer, songwriter and producer Queen Latifah on a unique and groundbreaking floral line. The Queen Collection is a first-of-its-kind line of floral bouquets and plants designed by Queen Latifah, reflecting her iconic style with beautiful arrangements and premium quality flowers. Beginning October 7, the new line will be available at the Ahold USA retail divisions of Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle and Martin’s.

"I love flowers, giving them and receiving them, so when Ahold USA presented me with this incredible opportunity, I jumped at the chance to create my own floral line that is beautiful, and easily accessible at popular grocery stores, at affordable prices,” said Queen Latifah. “I am extremely proud of the innovative designs we’ve created and the quality flowers that I have handpicked exclusively for The Queen Collection."

The Queen Collection features a number of stunning arrangements, including eight floral bouquets and two orchids that have all been personally named by Queen Latifah. Using inspiration from her widely varied professional career, Queen Latifah has named each design based on the feeling it is meant to convey and evoke. The Queen Collection bouquets include the Passion Rose Bunch, Hope Bouquet, Unity Bouquet, and the Confidence Bouquet, to name a few.

"We are thrilled to embark on this exclusive partnership with Queen Latifah who is not only a renowned and award-winning global entertainer, but also someone with impeccable taste and style that shines through in The Queen Collection,” said Kelly Krutz, Ahold USA Floral Portfolio Lead. “We believe this collaboration will be a game-changer for the floral industry, providing a floral destination at our division stores that we know will be a big hit with customers."

100% of the flowers in Queen Collection bouquets and arrangements are sustainably sourced from certified farms. The Queen Collection is offered at a range of price points starting at $10.88 and can be found at the Ahold USA retail divisions of Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle and Martin’s. The Queen Collection can also be ordered online at petaldelivery.com.

The exclusive collection was developed by Ahold USA, in partnership with United Entertainment Group, a leading entertainment, sports and lifestyle agency.

Contact Information
christopher.brand@ahold.com

For inquiries regarding Queen Latifah contact Laura Konopack, United Entertainment Group, 212-823-0968, Laura.Konopack@uegworldwide.com

About Ahold USA
Ahold USA is a proud company of Ahold Delhaize, one of the world’s largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. Ahold USA supports four regional Divisions – Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle – that together operate approximately 780 supermarkets with 115,000 associates in 14 states and the District of Columbia along with Peapod, the nation’s leading e-commerce grocery shopping/delivery service. For more information, visit www.aholddelhaize.com

About Queen Latifah
Queen Latifah is a musician, critically acclaimed television and film actress, label president, author and entrepreneur. Latifah has had amazing success in Hollywood and became the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame in 2006. She received rave reviews along with an Oscar, Golden Globe and SAG Award nomination for her portrayal as Mama Morton in Miramax’s Chicago. She also received an Emmy nomination along with a Golden Globe and SAG win for her role in Life Support. In May 2015, Queen Latifah made her way back to the small screen earning an Emmy and Golden Globe nomination, and won a SAG Award for her role in Bessie, an HBO biopic that she also produced which recounts the life of singer Bessie Smith, who was also known as "The Empress of the Blues."

Queen Latifah has not just been recognized for acting: she has earned six Grammy nominations as well as a Grammy Award for Best Solo Rap Performance in 1994. In 2004, she was nominated for Best Female Rap Solo Performance for Go Head. In 2005, she was nominated for Best Jazz Vocal Album for The Dana Owens Album and in 2008 she was nominated for Best Traditional Pop Vocal Album for Trav’lin Light.

And then there’s Flavor Unit Entertainment, a production company owned and operated by Queen Latifah and her partner, Shakim Compere which is quickly establishing itself as one of the most important production companies in the film industry. They began by executive producing Disney’s box office # 1 hit Bringing Down the House and then continued with Beauty Shop for MGM and The Perfect Holiday for Paramount. They have also produced The Cookout with Lionsgate, as well as the film Just Wright with Fox Searchlight. On the small screen, they executive produced HBO’s critically acclaimed film Life Support which garnered a number of awards including an Emmy nomination and Golden Globe win for Queen Latifah. Flavor Unit also co-produced HBO’s original movie Bessie. Most recently, they produced The Real MVP: The Wanda Pratt Story, The Best Place to Be; Curvy Style with Timothy Snell, and The Perfect Match, and The Rap Game. Flavor Unit also recently produced VH1’s one-hour special event Dear Mama which premiered on Mother’s Day, shining the spotlight on mothers. VH1 recently renewed Dear Mama as an annual special.

From Newark, NJ, Latifah currently resides in Los Angeles.

About United Entertainment Group, A DJE Company
United Entertainment Group (UEG) is a global entertainment, sports and lifestyle agency. It creates breakthrough marketing and communications campaigns by partnering with the people, properties and platforms that shape pop culture. UEG has worked with hundreds of FORTUNE 500 companies, A-list celebrities, professional athletes and media properties, and serves brands seeking to engage consumers through talent, film, TV, music and sports platforms. These include ASICS, AT&T, Bose, Bridgestone, eBay, Evian, Frito Lay, JCPenney, Kellogg’s, Shell, Speedo, Starbucks, TD Ameritrade, Yum! Brands (KFC and Pizza Hut) and many others. Formed in 2007, UEG is a joint venture with Founder/President/CEO Jarrod Moses, Hollywood powerhouse United Talent Agency and DJE Holdings. For more information, visit uegworldwide.com, UEG’s official Facebook page or @UnitedEntGroup on Twitter.