February 27, 2015
MEDIA CONTACT: Jamie Miller
Customers Can Save More on Popular Items at Giant Food vs. Certain Competitors
Price Comparisons Show Giant Prices Lower for Frequently Purchased Products
Landover, Md. (February 27, 2014) – Giant Food of Landover, Md. is committed to providing customers with the highest quality products at great prices. Today, Giant announced the results of a price comparison study revealing that Giant’s prices were lower relative to Safeway, Shoppers and Harris Teeter, several of our top competitors in Washington, D.C., Virginia, and Maryland.
In its continuing efforts to ensure low, everyday prices for customers, Giant selected frequently purchased national and private label brand products and compared its prices against those of other leading supermarkets.
For a selection of groceries, which included store brand sugar, cucumbers, Philadelphia Cream Cheese, store brand shredded cheese, Barilla Pasta, Tide Liquid Detergent, Folgers Coffee, and ten other popular items, Giant prices were 23 percent lower than Safeway and 13 percent lower than Harris Teeter in Washington, D.C. (See flyer for the list of items and prices compared.)
“We know that customers have many options when it comes to shopping for groceries, and getting the best value for their hard-earned money is a top priority,” said Dean Wilkinson, vice president of sales and merchandising, Giant Food. “These price comparisons are just one example demonstrating how Giant is helping customers save. Giant has also lowered prices on thousands of items. We encourage them to compare for themselves and save.”
For more than 79 years, Giant has placed customer satisfaction at the heart of its business. Giant helps customers watch their savings stack up by offering Low Everyday Prices on thousands of their favorite everyday products; Bonus Buy Savings, featuring time-limited promotions that offer customers outstanding value; and our Gas Rewards promotions where customers can save up to $2.20 per gallon for up to 35 gallons per fill-up at participating gas stations. Giant is constantly improving the customer experience with enhanced offerings across the store including fresh, organic, local, and ethnic product lines, as well as quality own brand products that are a great value and rival national brands in quality.
Customers can find the best deals in Giant’s weekly circular—and, of course, at your local Giant store.
To learn more about Giant’s initiatives and how you can “Watch Your Savings Stack Up,” visit www.giantfood.com.
About Giant Food
Giant Food LLC, headquartered in Landover, Md., operates 169 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 169 stores are 157 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 78 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2013, Giant’s monetary and in-kind contributions exceeded $13 million, and the nation’s capital grocer helped partners provide 64.6 million meals. For more information on Giant, visit www.giantfood.com.