March 18, 2015
MEDIA CONTACT: Jamie Miller
GIANT LAUNCHES OWN LINE OF INTERNATIONALLY INSPIRED FOODS
Enjoy Bold Italian and Asian Flavors at Home by Shopping Giant’s World Menu Line
Landover, Md. (March 18, 2015) – Giant Food, LLC is inviting customers to bring tastes from around the world to their dinner tables in just minutes with the launch of its brand new World Menu line. These internationally inspired products, including many Italian and Asian favorites, feature quality ingredients and easy preparation to offer a new take on take-out.
“Giant is proud to offer our customers a variety of international, gourmet meals at our everyday, affordable prices,” said Dean Wilkinson, vice president of sales and merchandising at Giant Food. “Our new World Menu line showcases unique flavors and simple preparation, providing an easy alternative to takeout options for customers with busy lives.”
Customers can find more than 50 World Menu products throughout the store, including a large assortment in the frozen department. With the World Menu Italian line, you can bring the bold flavors of Italy home with a trip to your local Giant. Starting with classic pastas, cheeses and herbs—all imported straight from Italy— the products feature fresh, peak quality ingredients like broccoli rabe, spicy red peppers and wild forest mushrooms. Products include a variety of frozen pastas, eggplant parmiggiana, broccoli rabe risotto and spicy arrabbiata, among others.
With World Menu, you can also invite the flavors of Asia to your table with Asian-inspired frozen meals, featuring tender seafood, chicken and pork. These dishes are paired with fresh vegetables and savory sauces for mouthwatering flavors. Items include potstickers, egg rolls, Mandarin orange chicken, shrimp lo mein, General Tso chicken, sesame chicken with brown rice and Japanese fried rice, in addition to other varieties.
For customers looking for new flavors to liven up their favorite sauces and pasta dishes, Giant also offers a selection of World Menu seasonings in the spices aisle. Flavors include bruschetta mix (salt, garlic, black pepper and chili pepper), agilo e pepperoncino (garlic and chili pepper), arrabbiata mix (tomato, garlic, chili pepper, parsley and black pepper) and amatriciana mix (onion, tomato and chili pepper).
Like all Giant’s Own Brand products, World Menu items have been subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. For more information on World Menu products, stop into your local Giant or visit www.giantfood.com.
About Giant Food of Landover, Md.
Giant Food LLC, headquartered in Landover, Md., operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 79 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide more than 88 million meals. For more information on Giant, visit www.giantfood.com.