March 19, 2014
MEDIA CONTACT: Jamie Miller
March 19, 2014
Giant Food Highlights 2013 Better Neighbor Efforts
Includes $13.3M in Donations, Ongoing Commitment to Community Engagement and Improving Health of Customers and Kids
Landover, Md. (March 19, 2014) –Giant Food of Landover, Md., as part of its ongoing commitment to responsible retailing, participated in a number of initiatives in 2013 in keeping with the company’s promise to be a better neighbor within the communities it serves.
“One of Giant Food’s most important goals is being the best neighbor possible to the communities we serve,” said Gordon Reid, president of Giant Food. “In 2013, we made strides in engaging with our communities to fight hunger and improve lives, as well as in helping our customers achieve healthier lifestyles and make more sustainable and greener choices.”
In 2013, Giant’s monetary and in-kind contributions for all community relations efforts exceeded $13.3M as part of the company’s commitment to fighting hunger, improving the lives of children and building healthy communities. As a food retailer, Giant recognizes the important role it can play in helping to eradicate hunger in the communities it serves, with 54% of donations focused on hunger-related causes in 2013. Through the Good Neighbor Food and Funds Drive, Giant customers donated $142,541 to support the hunger relief efforts of five Feeding America food banks.
Giant maintained its commitment to education with A+ School Rewards, a philanthropic initiative that has raised more than $88 million to help both public and private schools in the region fulfill academic and enrichment needs. In 2013, Giant awarded nearly $2 million through A+ School Rewards, and more than 2,081 local schools in Maryland, Virginia, Washington, D.C., and Delaware benefitted from the program. Giant also continued its support of the USO of Metropolitan Washington-Baltimore. A March in-store giving campaign resulted in 16,000 Giant snack packs purchased and more than $87,282 to benefit service members and their families. A similar initiative is underway now for 2014 support.
Giant Food provides its customers with a variety of health and wellness resources to make healthier choices for themselves and their families. The company’s exclusive Healthy Ideas product labeling system includes thousands of Own Brand and national brand perishable and nonperishable products that feature the blue and green Healthy Ideas shelf tags to help customers identify healthy options as they shop the aisles.
In 2013, Giant also introduced nutritionists who are available to help customers with questions on healthy eating while they shop, provide one-on-one nutrition consultations and teach health-related classes.
In addition, Giant recently announced a pathbreaking partnership with BrightFarms, Inc. to deliver year-round local produce to Giant stores throughout the Washington metropolitan area. To be the largest urban greenhouse of its kind in the world, the 100,000 square foot facility will be constructed near Giant’s store at 1535 Alabama Avenue in Southeast, Washington, D.C. By growing locally, BrightFarms and Giant will deliver produce that is thousands of miles fresher, more flavorful, and better for the neighborhood. The farm will grow premium quality produce, year round, for thousands of customers in the D.C. area, while creating up to 20 full-time green-collar jobs, facilitating over 100 construction jobs, and converting underutilized land into a sustainable farm.
Giant Food focuses on healthier kids through Passport to Nutrition – a fun, interactive program to make the topic of healthy eating exciting for kids – and also offers in-store Kid Healthy Ideas store tours. In addition, Giant hosted a Healthy Kids Summit and other free events in 2013 that focused on how to make sure kids are getting the nutrition and exercise their bodies need.
The Our Family Foundation, one of Giant Food’s philanthropic arms, also donated nearly $852,534 to the five Feeding America food banks in grants for the “Healthy Kids Fund” during 2013.This initiative will provide healthy meals to underserved children through child care, after school, mobile pantries, summer programs, and other approaches spearheaded by food bank partners.
Since 2005, Giant has raised more than $13 million for pediatric cancer research through the Triple Winner program, benefitting the Johns Hopkins Kimmel Cancer Center and local nonprofit The Children’s Cancer Foundation, Inc.
Giant also continues to partner with the YMCA of Metropolitan Washington and the Y of Central Maryland on health and wellness initiatives, and also sponsors hundreds of youth baseball and softball teams to encourage kids to get out and play.
Giant Food’s parent company, Ahold USA, has published a Responsible Retailing Report focusing on the five priority areas of Ahold's responsible retailing strategy - healthy living, community well-being, our people, responsible products and care for the environment. To view this report, please go to www.ahold.com.
About Giant Food
Giant Food LLC, headquartered in Landover, Md., operates 170 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 170 stores are 156 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 77 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2012, Giant’s monetary and in-kind contributions exceeded $12 million, and the nation’s capital grocer helped partners provide 55.2 million meals. For more information on Giant, visit www.GiantFood.com.