May 14, 2015
GIANT FOOD SWEETENS THE SEASON WITH LAUNCH OF EXCLUSIVE LIMONCELLO PRODUCTS
New line available in all stores for a limited time beginning May 15
Landover, Md. (May 14, 2015) – Just in time for the upcoming Memorial Day weekend and unofficial start of summer, Giant Food, LLC is launching an exclusive line of products inspired by the sweet lemon flavor of Limoncello. The products will be available for a limited time starting May 15.
Limoncello flavor was originated in Italy, where the Sorrento lemon is cultivated for its sweet and tangy essence. Giant has harnessed that flavor and infused it into more than 30 products that customers can find throughout the store, in both the fresh and non-perishable departments.
“Giant is excited to invite our customers to bring a little part of Southern Italy to their homes and their plates with our exclusive Limoncello line,” said Dean Wilkinson, vice president of sales and merchandising at Giant Food. “Many of our customers have bold, adventurous tastes, and this new line is just another example of Giant’s commitment to providing both exciting gourmet options and affordability when they shop for groceries.”
This versatile flavor complements many dishes, allowing Giant customers to incorporate Limoncello creations into special meals or daily snacks. Customers can season grilled vegetables with Limoncello olive oil, enjoy Limoncello pesto on pasta, and spread Limoncello marmalade on morning toast, among many delicious possibilities. Giant’s Limoncello desserts, including cookies, cakes and ice cream, are the perfect, refreshing final touch to summer cook-outs and picnics. Giant also offers Limoncello products beyond the edible—customers can freshen their households with Limoncello-scented candles, dish detergent, foaming hand soap and sanitizer products.
For customers who might want to try before they buy, Giant is sampling select Limoncello products in all stores May 16 and 17, and again on May 23 and 24. For additional product information or recipe ideas, stop into your local Giant beginning May 15 or visit the Giant website or Pinterest.
About Giant Food of Landover, Md.
Giant Food LLC, headquartered in Landover, Md., operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 79 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide more than 88 million meals. For more information on Giant, visit www.giantfood.com.