June 15, 2015
Giant Food Introduces Savory Fast, Fresh and Easy™
Landover, Md. – As part of its ongoing commitment to help customers include more fresh and healthy meals in their busy schedules, Giant Food of Landover, Md. announced the launch of Savory Fast, Fresh and Easy™, a brand new digital content platform and magazine.
Exclusive to Giant Food, the first edition of Savory Fast, Fresh and Easy™magazine is available in stores, online and via smartphone and tablet devices beginning June 14. The magazine, which is a featured component of the overall digital content platform, is free to customers who use their Giant Card. It will be issued four times this year, and will be available both in stores and online.
“Giant is committed to finding innovative ways to enhance our customers’ grocery shopping experience, and also help them live well,” said Gordon Reid, president, Giant Food of Landover, Md. “We are proud to launch our new digital content platform and magazine, Savory Fast, Fresh and Easy™, that will provide our shoppers with a wide-ranging, interactive resource of nutritious and affordable meal-planning ideas for feeding their families deliciously.”
The introductory issue of Giant’s 120-page, full color Savory Fast, Fresh and Easy™ magazine highlights grilling tips and fresh recipes for summer meals made easy. Future issues will include budget-friendly meals, new twists on classic favorites, and nutritionist question-and-answer sections. The magazine will also include a “Take 5” feature, which recommends five ingredients for a fast meal.
Items used in recipes are tied to store promotions and will be tagged in stores, creating an easy-to-shop, "savory" customer journey. Customers can access Savory Fast, Fresh and Easy™ through Giant’s website or by downloading the free Savory Fast, Fresh and Easy™ app, which will be available soon to download for Apple, Android, Kindle and Windows devices.
Savory is a one-stop destination, from easy meal planning and entertaining ideas to tutorial videos. Free copies will be available at Giant stores while supplies last. For more information on Savory Fast, Fresh and Easy™, visit www.giantfood.com
About Giant Food of Landover, Md.
Giant Food LLC, headquartered in Landover, Md., operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full- service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 79 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide more than 88 million meals. For more information on Giant, visit giantfood.com