press release

September 25, 2014

MEDIA CONTACT: Jamie Miller
(301) 341-8776
[email protected]

Giant Food Buy Theirs, Get Ours Free Challenge is Back!

Pair Own Brands with National Brands, Weeks of September 28th and October 5th

Landover, Md. (September 25, 2014) – To encourage customers who haven’t yet tried Giant’s Own Brands products, Giant Food is bringing back the popular Buy Theirs, Get Ours Free Challenge. During the weeks of September 28th and October 5th, customers who purchase selected national brand products, will receive Giant’s Own Brands equivalent products free. This is the fourth challenge Giant has offered customers this year!

“Our Buy Theirs, Get Ours Free Challenge offers shoppers the opportunity to try our diverse offerings at no cost,” said Dean Wilkinson, vice president of sales and merchandising, Giant Food. “We always strive to provide the highest quality products at the lowest cost. This popular promotion helps customers learn of the tremendous value.”

Among the products included in this promotion are chocolate chips, juice, hummus, frozen pizza, crackers, ready to bake cookies, bath tissue and congestion medicine. A complete list of eligible sale items can be found at all Giant locations and in the weekly circular. In-store signage will also highlight the challenge-related items. For customers who would like to try before they buy, all Giant stores will sample select products in-store on September 28th.

Giant Own Brands products are subject to a testing program which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the past several years to enhance taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a Giant shelf!

Editor's Note: Please see below for complete listing of products.

Giant’s Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the Giant weekly circular and in-store signage will help point the way to savings for customers.

Week of September 28 – October 4, 2014
Buy this national brand product… …and receive this Giant Own Brands product for free.
Nestle Chocolate Chips (12 oz.) Own Brands Chocolate Chips (12 oz.)
Ocean Spray Cranberry Juice (64 oz.) Own Brands 100% Cranberry Juice (64 oz.)
Mucinex (20 count or 6 fl.oz. btl.) Own Brands Mucus Fast Max (20 count or 8 fl. oz. btl.)
Sabra (All varieties, 10 oz.) Own Brands Simply Enjoy Hummus (All Varieties, 10 oz.)


Week of October 5 – October 11, 2014
Buy this national brand product… …and receive this Giant Own Brands product for free.
DiGiornos Rising Crust Pizza (27.5-33 oz. pkg.) Own Brands Rising Crust Pizza (28.2-32.7 oz. pkg.)
Nabisco Ritz Crackers (13.7 oz.) Own Brands Classic Crackers (15.1 oz.)
Pillsbury Ready to Bake Cookies (16-16.5 oz. pkg.) Own Brands Break ‘n Bake Cookies (16-16.5 oz. pkg.)
Charmin Bath Tissue (6 pack, 165 2-ply) Own Brands Bath Tissue (6 pack, 176 2-ply)


About Giant Food of Landover, Md.

Giant Food LLC, headquartered in Landover, Md., operates 169 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 169 stores are 158 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 78 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2013, Giant’s monetary and in-kind contributions exceeded $13 million, and the nation’s capital grocer helped partners provide 64.6 million meals. For more information on Giant, visit www.giantfood.com.