Giant Food Lowers Prices on Thousands of Additional Items Part of “My Giant” commitment to help customers save money, save time and eat well
Landover, MD (October 16, 2015) – Giant Food of Landover, Md. today announced its latest price reduction on thousands of items across the stores as part of its new “My Giant” commitment to make grocery shopping more affordable and convenient for customers, and to help customers lead healthier lifestyles. These customer- essential items are in addition to the price reductions Giant implemented last fall.
“As a continuation of the low-price initiative we launched last year to help our customers reduce their weekly shopping bill, Giant is pleased to offer our customers lower prices on thousands of additional fresh food and grocery items,” said Gordon Reid, president, Giant Food. “For 79 years, Giant has put customers at the heart of our business and that is why we are rededicated to helping our customers save money, save time and eat well.”
Giant’s lower priced items are highlighted in the weekly circular and also in stores on new Low Everyday Price signage. Customers can see the savings on blue shelf tags where they can compare an item’s old price with its new price.
These price reductions are part of the company’s business strategy to invest in price, quality and service on behalf of the customer. This strategy is being supported by a new branding effort under the tagline: “My Giant helps me save money, save time, and eat well.”
In addition to saving money, Giant helps customers save time in numerous ways, including grocery delivery and pick-up via Peapod in participating communities, offering ready-made meal options, ready-cut fruits and vegetables, in-store technology, and personalized offers sent directly to shoppers’ email.
Giant also helps customers eat well and save money with an ever-expanding selection of more than 800 Nature’s Promise products. From handcrafted artisan breads and fresh meats to healthy snacks and yogurt, customers can trust Nature’s Promise products for their family's health and well-being at a great value every day. And Giant’s award-winning digital content platform and magazine Savory Fast, Fresh and Easy™ pulls it all together by making meal planning and fresh food preparation easy.
Giant is helping customers win small victories and providing customers with the shopping experience they want, where they want it, and how they want it. For more information about how to save money, save time and eat well when shopping at Giant, visit giantfood.com for more information or stop into any store.
About Giant Food
Giant Food LLC is committed to helping its customers save time, save money and eat well. Headquartered in Landover, Md., Giant Food LLC operates 168 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 168 stores are 159 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 79 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2014, Giant’s monetary and in-kind contributions exceeded $14.9 million, and the nation’s capital grocer helped partners provide more than 88 million meals. For more information on Giant, visit giantfood.com