press release

October 31, 2014

MEDIA CONTACT: Jamie Miller
(301) 341-8776
[email protected]

Giant Food, the NFL, Marva Maid and Kellogg’s Help Local Schools through Fuel Up to Play 60

Purchase any Marva Maid and Kellogg’s cold cereal product at Giant Food to support the team and receive a collectable NFL poster

Landover, Md. (October 31, 2014) – Giant Food, the NFL, Marva Maid Dairy, and Kellogg’s are teaming for a second year to support the National Dairy Council and the NFL's Fuel Up to Play 60 program. Fuel Up to Play 60, the nation’s largest in-school nutrition and physical activity program, was founded under the leadership of America’s dairy farmers through a relationship with the National Football League. The program is in more than 73,000 schools nationwide and helps over 38 million students make better food choices by selecting nutritious options such as low-fat and fat-free dairy products, fruits, vegetables and whole grains.

In honor of the Fuel Up to Play 60 campaign, at all Giant Food locations, customers who purchase a Marva Maid product and a Kellogg’s cold cereal product together in one transaction will receive one of six collectible NFL posters. The posters will feature NFL players Giovanni Bernard, Cam Chancellor, Vernon Davis, Chris Long, Jordy Nelson, and Matt Schaub. These posters are only available for a limited time—collect all six!

This year, Giant, Marva Maid and Kellogg’s will provide $50,000 in grants to qualifying local schools as a part of the Fuel Up to Play 60 promotion. Portions of the grants will be distributed to schools throughout the Mid- Atlantic region that are making positive changes through their participation in Fuel Up to Play 60.

Last year, Giant Food and the Maryland & Virginia Milk Producers Cooperative provided $25,000 in grants to local schools through Fuel Up to Play 60, providing funds for students to make healthy and meaningful changes in their communities. To learn more about the Fuel Up to Play 60 program or to join the movement, please visit www.FuelUpToPlay60.com.

About Giant Food of Landover, Md.

Giant Food LLC, headquartered in Landover, Md., operates 169 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 169 stores are 158 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 78 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2013, Giant’s monetary and in-kind contributions exceeded $13 million, and the nation’s capital grocer helped partners provide 64.6 million meals. For more information on Giant, visit www.giantfood.com.

About Maryland & Virginia Cooperative Association

Owned and operated by 1,500 dairy farm families from Pennsylvania to Florida, Maryland & Virginia is a milk marketing and processing cooperative providing consumers throughout the Mid-Atlantic and Southeastern U.S. with fresh milk and dairy products. Maryland & Virginia owns and operates two fluid processing plants; Marva Maid of Newport News, Va. and Marva Maid of Landover, Md.; two manufacturing plants, one in Laurel, Md. and Valley Milk in Strasburg, Va.; and an equipment warehouse business in Frederick, Md.

About Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student contests. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.