press release

June 25, 2014

MEDIA CONTACT:
Jamie Miller
June 25, 2014
(301) 341-8776
[email protected]

Make Giant’s Own Brands Your Brands This Summer

Compare Giant Food Own Brands with National Brand Products

Landover, Md. (June 25, 2014) – Giant Food is once again challenging customers to put its Own Brands products to the test this summer in the Buy Theirs, Get Ours Free Challenge. During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase select national brand products, they will receive Giant Food Own Brands equivalent products for free!

“When we say Giant offers the highest quality products at the most affordable prices, we mean it,” said Dean Wilkinson, vice president of sales and merchandising at Giant Food. “Our Own Brand products will match or surpass the taste and quality of national brands. But don’t take our word for it—compare them for yourself. Earlier this year, many of our customers took the Own Brand challenge and made the switch to more affordable favorites for their families. We are excited to again invite our customers to test our products, at no cost.”

In time for summer travel, family reunions, picnics and preparations for students returning to school, products in this summer’s Buy Theirs, Get Ours Free promotion include BBQ sauce, peanuts, pretzels, tortilla chips, lunchmeat, fruit juice, crackers, chicken nuggets, and corn flakes. The promotion also includes health and beauty care items such as diapers, sunscreen, laundry pods, tissues and mouthwash. A complete listing of eligible sale items can be found in store and in the weekly circular available online at http://www.giantfood.com/. On average, customers can expect to save 10 - 35% by purchasing Giant Food Own Brands instead of the national brand.

All Giant Food Own Brands products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the recent years to improve upon taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a Giant Food shelf!

Editor’s Note: Please see complete listing of products below.

About Giant Food

Giant Food LLC, headquartered in Landover, Md., operates 170 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 170 stores are 157 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 77 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2012, Giant’s monetary and in-kind contributions exceeded $12 million, and the nation’s capital grocer helped partners provide 55.2 million meals. For more information on Giant, visit http://www.giantfood.com/.

Giant Food Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the Giant Food weekly circular and in-store signage will help point the way to savings for customers.

Week of June 29 – July 5, 2014
Buy this national brand product… …and receive this Giant Food Own Brands product for free.
Sweet Baby Rays BBQ sauce (18oz) Own Brands BBQ Sauce (18oz)
Tide Laundry Pods (16 ct) Own Brands Laundry Pods (16 ct)
Huggies/Pampers (various sizes) Own Brands Diapers (various sizes)
Tostito Simply Natural (9oz) Nature’s Promise Tortilla Chips (8-9oz)


Week of July 6 – 12, 2014
Buy this national brand product… …and receive this Giant Food Own Brands product for free.
Planters Cocktail Peanuts (16oz) Own Brands Party Peanuts (16 - 18.5oz)
Snyders (pretzels) (12-16oz) Own Brands Pretzels (10-16oz)
Coppertone Sunscreen(6oz) Own Brands Sunscreen (6oz)
Hillshire Farm Lunchmeat (7-9oz) Own Brands Lunchmeat (7-9oz)


Week of July 27 – August 2, 2014
Buy this national brand product… …and receive this Giant Food Own Brands product for free.
Velveeta Shells & Cheese (12oz) Own Brands Shells &Cheese (12 oz)
Juicy Juice (64oz) Own Brands 100% Juice (64oz)
Goldfish crackers (6.6oz) Own Brands Penguin crackers (6.6oz)
Kleenex (80ct) Own Brands Tissues (80ct)


Week of August 3 - 9, 2014
Buy this national brand product… …and receive this Giant Food Own Brands product for free.
Tyson Chicken Nuggets (32oz) Own Brands Frozen Breaded Chicken (32oz)
Cheezits (9.7-13oz) Own Brands Cheese Squares (11.5013/7oz)
Kelloggs Corn Flakes (18oz) Own Brands Corn Flakes (18oz)
Listerine mouthwash (33.8oz) Own Brands Mouthwash (33.8oz)