November 8, 2018
Giant Food’s New Promotional Campaign, “The Little Things are Giant,” Celebrates Shared Connection with Shoppers
The Campaign Highlights How Giant’s Great Assortment, Ease of Shopping and Overall Store Experience Help Shoppers Enjoy the Little Moments
Giant Food, the leading greater Washington D.C. regional grocery chain, unveiled today a new marketing campaign. Introducing Giant’s new tagline, “The Little Things Are Giant,” the campaign highlights the connections shared over great food and how these moments between family and friends are made even more special with the help of Giant’s product assortment, ease of shopping and store experience. The campaign will kick-off with a holiday focus over the next two months and continue through 2019 with fresh creative executions.
“We say in our new tagline ‘The Little Things are Giant’ because it’s about the seemingly small moments which are the ones we live for. More time for you. More time for family. More time for the things that really matter,” said John MacDonald, vice president and chief marketing officer at Giant. “Giant wants to make great food easy so you can live your life and enjoy those moments.”
Working with local DC-Metro area creative shop RP3 Agency, Giant’s agency of record since May 2018, the campaign consists of TV, radio, social media, mobile, digital, in-store and out-of-home. Most TV and radio advertisements will be produced in both English and Spanish. The Spanish-language versions will air across several local stations including Univision and Telemundo TV networks and El Zol, 107.9 FM radio Shoppers can also catch the new TV advertisements during various primetime TV shows beginning November 5th. The various Giant Food Holiday Commercials can be viewed online now.
“We are excited to be producing our new advertisements in English and Spanish, reflecting our commitment to the growing and diverse communities we serve and furthering our work to create connections with all of our shoppers,” said Gordon Reid, president of Giant Food.
“Giant Food is known within the greater Washington and Baltimore regions for providing high quality food while supporting local communities for generations,” said Dylan Bernd, executive creative director at RP3 Agency. "Giant is dedicated to making great food made easy and we wanted an idea the felt honest to who they are as a brand. Together we developed a new creative campaign called "The Little Things are Giant." This campaign is about being true to their customers, their co-workers, their partners and above all the food.”
About Giant Food
Giant Food is headquartered in Landover, Md. and operates 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. Giant Food employs approximately 20,000 associates. Included within the 164 stores are 154 full-service pharmacies. For more information on Giant, visit www.giantfood.com.
About RP3 Agency
RP3 is a creative agency in the DC-metro area focused on building new ideas, technologies and experiences that forge meaningful connections between people and brands, and create opportunities that propel businesses forward. We work with a variety of forward-thinking clients including The Coca Cola Company, Norfolk Southern, Marriott International, Girl Scouts, Long & Foster, HR Certification Institute, Children's National Health System and the National Law Enforcement Museum. To learn more visit rp3agency.com.