nature's promise, better-for-you choices at a great value every day

Nature's Promise®

Nature's Promise® makes it easier to make more affordable, better-for-you choices.



Nature's Promise® Organic products

Nature's Promise® Organic products meet all USDA certification requirements. The USDA National Organic Program is responsible for developing standards for organically produced products and making sure all products that carry the USDA Organic seal meet these standards. The USDA Organic packaging label indicates that the food or other agricultural product has been produced through these approved standards.

Only foods that meet the criteria determined by the United States Department of Agriculture (USDA) can be officially designated as Organic. The USDA has set the following standards for Organic foods:
Required to have:

  • Land free of prohibited substances for at least 3 years
    prior to harvest
  • Maintained records, plans and receipts for all farming
    practices
  • Livestock which is fed organic feed
  • Animals which have access to the outdoors
  • Non-toxic pest management
  • Crop rotation, composting, and recycling

Prohibited to have:

  • Synthetic pesticides, fungicides or herbicides (unless
    specifically allowed by the USDA)
  • Antibiotics or growth hormones
  • Irradiation
  • Genetic engineering or cloning
  • Sewage sludge or synthetic fertilizers
  • Co-mingling of items with non-organics in transport,
    storage or processing of a product

Nature's Promise® Free from products

Our Nature's Promise® Free from food products are just that—free from non-essential ingredients such as, synthetic colors and artificial flavors. This means you can feel good about making them a part of your next meal and ensuring the best for your family.

First Label breakfast, rise, shine and save.

Giant Brand®

It’s been said that breakfast is the most important meal of the day. We agree, but it’s also important to get a good breakfast at a great price. GIANT Brand is here to make it happen with easy breakfast staples like fresh eggs, maple bacon, and Everything bagels, all at prices that make them everyday affordable.


Some of our favorite items:


  • GIANT Fresh Large White Eggs, dozen
  • GIANT Breakfast Blend Trail Mix, 12 oz
  • GIANT Multigrain Waffles, 10 ct
  • GIANT Yogurt Parfait
  • GIANT Everything Bagels, 6 ct
  • GIANT Butter Flavored Syrup, 24 oz
  • GIANT Just Mix Greek Yogurt, Chocolate Hazelnut, 5.3 oz
  • GIANT Fruit & Grain Strawberry Cereal Bars, 8 bars
  • GIANT Donut Shop Blend Single Serve Cups, 12 ct
  • GIANT Premium Cut Maple Sliced Bacon, 16 oz
  • GIANT Apple Strip Danish
ArtisanWineGroup

Artisan Pinot Noir

Delicate red berry flavors are highlighted and balanced well with a lingering fruit and delectable spice notes. This Pinot Noir is rich with fresh aromas of cherry and strawberry and has undertones of vanilla, cedar, and baking spices. Soft and supple tannings give smooth mouthfeel and melt into a long finish.

Artisan Red Blend

This red blend is bright ruby in color. Aromas of cassis, dark cherry, blue berry, cedar and a hint of mocha. The palate is smooth, with a layer of red berry flavor expands on the palate. Supple acidity lifts the mid-palate and flows into to a soft mouthfeel with elegant tannin structure.

Artisan Rose

A fresh and lively wine, Artisan Rose offers aromas of Strawberries, Raspberries and Watermelon. It is soft and flavorful on the palate with a long crisp finish. It pairs well with light pasta and rice dishes, fresh fruit and a wide variety of cheeses.

Artisan Cabernet Sauvignon

This Cabernet Sauvignon has intense aromas of cassis, dark cherry, and a hint of blue berry along with bouquets of fresh tobacco, toffee, and nutmeg. Concentrated berry flavor quickly develops on the palate while delightful oak notes such as caramel and roasted coffee add depth and lead to its seductive, long finish.

First Label breakfast, rise, shine and save.

Giant Brand®

It’s been said that breakfast is the most important meal of the day. We agree, but it’s also important to get a good breakfast at a great price. GIANT Brand is here to make it happen with easy breakfast staples like fresh eggs, maple bacon, and Everything bagels, all at prices that make them everyday affordable.


Some of our favorite items:


  • GIANT Fresh Large White Eggs, dozen
  • GIANT Breakfast Blend Trail Mix, 12 oz
  • GIANT Multigrain Waffles, 10 ct
  • GIANT Yogurt Parfait
  • GIANT Everything Bagels, 6 ct
  • GIANT Butter Flavored Syrup, 24 oz
  • GIANT Just Mix Greek Yogurt, Chocolate Hazelnut, 5.3 oz
  • GIANT Fruit & Grain Strawberry Cereal Bars, 8 bars
  • GIANT Donut Shop Blend Single Serve Cups, 12 ct
  • GIANT Premium Cut Maple Sliced Bacon, 16 oz
  • GIANT Apple Strip Danish